Thursday, February 23, 2012

Branding Concepts for Furniture Identity

Business Card side 1

Business Card side 2

Stationary concept 1

Stationary concept 2
I am beginning to implement some of my ideas for my furniture branding project. I went with the name "Slack Sharp". It suggests a carefree array of furniture, with the purpose in relaxing or socializing. The two blues I am incorporating are meant to bring out the calm atmosphere. The image should pair strong aesthetics with a lifestyle that isn't as dry as that portrayed by some designer shops. The pug mark is meant to be playful and suggest a light interpretation of the shop name.

The design is very consistant and perhaps classically-modern. This is an attempt to portray the high quality design consumers can expect from this store. I have attempted to include curvilinear elements, as I want to reflect some of the furniture styles depicted in my last post which will be available in the shop.

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